Hundreds of millions of Americans will witness the Super Bowl. The Super Bowl has long been a festival for football fans, but now it is also a festival for each locality and each type of business related to the match.
It has been a long time since Americans have witnessed a dramatic football tournament like this season. The Philadelphia team, which was considered weak, has continuously won unexpectedly and reached the Super Bowl final.
According to CBS News, the first is the television stations. The Superbowl has long been the most watched program on American television. Initially, this match was held on Saturday, but many people had to go to work. Since 1950, the Superbowl has been scheduled for the first Sunday of February every year. Therefore, many people have arranged their schedules to watch the match.
According to Time, due to the reasonable match time, on average 1 in 3 Americans sit in front of the TV to watch, so the price for advertising slots has also increased. From the first Superbowl, 30 seconds of advertising only cost 40,000 USD, but in recent years, NBC has offered a price of no less than 4.5 million USD.
Although the market relies on viewers who cannot attend the match directly, the market from those who come to watch at the stadium is not bad. For the convenience of traveling between the East and West coasts, many Superbowls are often held in the Central American region. This way, people from all over the country have the same opportunity to attend and the host city receives the largest number of visitors possible.
CNBC said that Super Bowls often bring in large profits for the host cities. But how much specifically? The representative of the National Football League estimates that the match can bring in from 1-2 million USD to a maximum of 800 million USD. Many people now do not have to wait until the match to come, most of them combine it with a week of travel locally.
Although illegal, it is estimated that the Super Bowl is also a lucrative bait for many types of betting to spring up and make a profit. The amount can also be up to hundreds of millions of USD, but there will also be hundreds of millions, even billions of USD “legally bet” on the Super Bowl. And the participants are investors in the stock market.
According to Investopedia, there is an “underground” index in the US stock market, which is the Super Bowl index. For a long time, investors have relied on the wins and losses of the 2 teams participating in this match as a measure of stocks for the year. If the team of the National Football League wins, the stocks that year will go down. If the NFL team wins, the stock goes up. The probability of correct prediction is 80%.
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